McDonald's Restaurants of Canada Limited
The past week has brought some unwarranted attention to McDonald’s Restaurants of Canada Limited with regards to our beef sourcing which contained information that was completely erroneous. As Senior Vice-President of Supply Chain Management for McDonald’s Canada, I simply wanted to take this opportunity to share with you the response that we’ve passed along to those seeking clarity and closure on the issue. I strongly encourage you to forward this message to anyone making inquiries to your organization on the topic.
Sincerely,
Jeff Kroll
There have been a number of people at McDonald’s Canada who’ve seen the email circulating about where we source our beef. Please feel free to pass my response on to anyone who has sent the email to you.
This email is a hoax. We currently source 100% of our beef from farms and ranches right across Canada and have no plans today to purchase any beef from South America. In the past we’ve purchased small quantities of beef from New Zealand, Australia and the United States, but have always sourced the vast majority of our beef from Canada.
The first email on this topic originally surfaced in the US in 2002 – at that time referencing the Texas Cattle Feeders Association – and it has resurfaced again in 2005, 2007, and again in 2008. McDonald’s representatives in the US have spoken with the Texas Cattle Feeders Association and they deny any association with the email. In 2009, a Canadian version emerged that’s practically identical to the one that originated in the US.
McDonald's Canada remains one of the largest purchasers of Canadian beef, and we are proud supporters of the Canadian beef industry.
I hope this clears up the confusion.
Jeff Kroll
Senior Vice-President, National Supply Chain
McDonald's Restaurants of Canada Limited
2 McDonald's Place
Toronto, ON M3C 3L4
Office: 416.446.3761
Fax: 416.446.3588
eMail: jeff.kroll@ca.mcd.com
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